FOr your day to day

ETHICAL LIVING

Ethical Living is, quite simply, about living as ethically as you can! It stress the importance of kindness, thoughtfulness, generosity and gratitude, and above all empathy - putting yourself in the shoes of others. It also embodies a mindful approach to consumption, emphasizing sustainability, social responsibility, and animal welfare. Ethical Living encourages us to critically evaluate our choices, from the products we buy to the organizations we support, aiming to minimize harm and maximize positive impact!

DEFINING Ethical living

Ethical Living represents a conscientious approach to life in which we try our best to be kind to others and make choices that are not just beneficial for ourselves but also considerate of others and the environment. 

We like to think about Ethical Living in two halves: How you are and what you consume. While some of us may be more limited on the second point, absolutely all of us can try to behave as ethically as possible. This involves, above all, respecting the values of empathy, compassion and kindness, or living by our favourite golden rule - treat others as you would like to be treated. 

The second side, involves accessing our daily habits and decisions, and to consider  issues such as social responsibility, animal welfare and environmental stewardship as much as possible when making decisions. In an era where our daily actions are intricately linked to global challenges, from climate change to social inequalities, Ethical Living is truly a powerful expression of personal agency! It's about being mindful of the ethical implications of our lifestyle choices including the products we buy, the food we eat, the energy we consume, and the impact we have on other people and the planet.

By embracing Ethical Living, we commit to simply doing the best we can to be kind, to others, the Earth, its creatures and try have as minimal an impact as possible! It's a journey that calls for continuous learning, empathy, and despite it being absolutely impossible to live a perfectly ethical life, taking our best shot at it is not only one of the greatest things we can do for our world, but for ourselves too!

pillars of Ethical living

Discover our three Pillars of Ethical Living, Activism and Charity, Behaviour and Values and Consumption.

ACTIVISM and charity

gray and black street light
gray and black street light

Activism can be an important component of Ethical Living, empowering us to advocate for positive change. It involves taking a stand on important issues and actively working towards a more just and equitable society whatever way we can. By engaging in activism, we amplify our voices and contribute to building a better world for all. Charity serves as a cornerstone of Ethical Living, embodying the spirit of generosity and compassion towards others. Engaging in charitable acts, whether through donations, volunteering, or advocacy, enables us to uplift communities in need and address systemic injustices.

BEHAVIOUr AND VALUES

person walking on snowfield
person walking on snowfield

Behavior plays a crucial role in Ethical Living, as it reflects our values and principles in everyday actions. Being mindful of our choices, from consumption habits to interpersonal interactions, fosters a culture of respect and integrity. By aligning our behavior with ethical values, we contribute to creating a more sustainable and compassionate society.

CONSUMPTION

white and brown table
white and brown table

Mindful consumption entails making informed choices about what we buy, prioritizing products that align with our ethical values and support fair labor practices and environmental sustainability. By consciously selecting products that reflect our values, we can contribute to positive change and promote a more ethical marketplace.